4-Week Content Calendar Starter

Consistency beats perfection every time. This calendar gives you a repeatable weekly cadence — adapt it to your schedule and your race, but stick to the structure.

Core Principles

• Consistency beats perfection.
• Video first — captions always on.
• One clear CTA per post.
• Reply to comments within 2 hours of posting.

Weekly Cadence

Monday — Week goal + story

Share what you're focused on this week and why it matters. Ground it in a specific community story.

Wednesday — Volunteer ask (photo)

Show your team in action. Ask followers to join your next shift. Include a specific date and signup link.

Friday — Issues explainer (60 seconds)

Short video: what's the problem, what's your solution, what will you do about it. Keep it under 90 seconds.

Sunday — Fundraising moment + thermometer

Show your progress toward a specific goal. Make a clear, anchored ask. "We're $850 from $10k — can you chip in $25?"

Content Pillars

• Community: showing up in your district, meeting voters
• Issues: your positions, why they matter, who's affected
• Behind-the-scenes: campaign life, your team, the grind
• Supporter spotlights: recognizing donors, volunteers, endorsers

What to Measure

• Post consistency (% of planned posts published)
• Reach and impressions per post
• Click-through rate on CTA links
• New signups from social traffic

Review performance every Sunday before planning the next week. Drop what's not working. Double what is.