Resources
Templates, scripts, and toolkits built for down-ballot campaigns. Copy, personalize, deploy.
Email Templates
Copy, personalize, and send. Built for down-ballot campaigns.
Campaign announcement email
First email to your personal network. Sets the tone.
Fundraising ask — first-time donors
A direct ask to people who know you but haven't given.
End-of-quarter push
Urgency-driven ask tied to your FEC filing deadline.
Volunteer recruitment email
Converts engaged supporters into active volunteers.
Donor thank-you — personal
Short, genuine, increases likelihood of repeat giving.
Event invitation
House party or fundraiser invite with RSVP link.
Social Media Scripts
Post ideas and copy frameworks for each stage of your campaign.
Why I'm running — personal version
Your origin story. Most-shared type of campaign content.
Issue post framework
How to weigh in on local news and policy debates.
Milestone announcement
"We just hit 100 donors" — social proof drives more giving.
Supporter spotlight
Thank a volunteer or donor publicly. Builds community.
Event recap
Show momentum after a town hall, canvass, or house party.
Endorsement announcement
How to introduce and amplify a major endorsement.
Call Scripts
What to say when you pick up the phone. Short, tested, and direct.
Call time — fundraising ask
The 90-second ask for a specific amount. Field-tested.
Volunteer recruitment call
Warm call to a supporter who hasn't volunteered yet.
Voter ID call
Quick script for identifying likely supporters.
GOTV reminder call
Final days — confirm they're voting and offer a ride.
Toolkits
Bundled resources for specific campaign moments.
Announcement Day toolkit
Everything you need for your campaign launch: email, social, press release framework.
End-of-Quarter toolkit
FEC deadline push: email sequence, social posts, and tracking sheet.
House Party toolkit
Invitation templates, host briefing, and day-of checklist.
GOTV Week toolkit
Final 7-day plan: voter contact scripts, volunteer coordination, and day-of logistics.
Need something more specific?
Your Campaign Coach can write custom emails, social posts, and scripts based on your race, your voice, and your specific situation.