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Resources

Guides, toolkits, and checklists built for down-ballot campaigns. Open any resource to read the full content.

Toolkits

Bundled resources for specific campaign moments. Open, copy, deploy.

Toolkit

Launch Day Toolkit

Everything you need to announce your run: a launch email, three social posts, and a 250-word media note — editable and field-tested.

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Toolkit

Phonebank & Textbank Starter Kit

Set up your first shifts in under a day: scripts, tools, and a simple tracking sheet.

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Toolkit

Volunteer Onboarding Kit

Everything you need to recruit, train, and retain volunteers: roles, scripts, training agenda, and a simple tracking loop.

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Field Guides

Step-by-step guidance for the most important campaign activities.

Guide

Voter Contact 101

A simple path from building your universe to mobilizing supporters, with printable scripts and cut-list guidance.

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Guide

GOTV Mini-Playbook

Turn support into turnout with a crisp two-week calendar, coverage goals, and ballot-chase tactics.

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Guide

Press Basics: Announcements, Pitches, and Rapid Response

A starter toolkit for building media relationships, writing pitches that land, and handling rapid response without a big team.

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Fundraising

Scripts, cadences, and frameworks for raising money at every stage.

Guide

First 72 Hours Fundraising Sprint

Raise your first $5k with a 3-message email/SMS cadence, a donor ladder, and a follow-up call script.

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Guide

Digital Ads 101 for Small Budgets

Where to spend, how to test, and what to measure when you only have a few hundred dollars.

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Operations

The behind-the-scenes work that keeps your campaign legal and organized.

Checklist

Compliance Basics for First-Time Candidates

Open a bank account, designate a treasurer, and track contributions correctly — checklists by phase.

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Template

4-Week Content Calendar Starter

A plug-and-play plan for weekly updates, volunteer asks, short videos, and fundraising moments.

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