The Run to Win
Campaign Playbook
Everything a first-time or lean-staffed candidate needs to launch, raise, contact voters, and win — in one downloadable guide.
- Fundraising cadences that work from day one
- Voter contact timelines and scripts
- Digital strategy on a small budget
- GOTV tactics for the final two weeks
Browse the guides
Each guide below is available to read online. Download the full playbook above to get everything in one PDF.
The First 72 Hours Fundraising Sprint
Raise your first $5k with a 3-message email/SMS cadence, a donor ladder, and a follow-up call script.
Digital Ads on a Small Budget
Where to spend, how to test, and what to measure when you only have a few hundred dollars.
Call Time & Fundraising Basics
The system, the script, and the mindset for making fundraising calls without dreading it. Ask your Campaign Coach.
End-of-Quarter Fundraising Pushes
How to use FEC deadlines as a reason to ask — and why they work better than most campaigns realize. Ask your Campaign Coach.
Voter Contact 101: ID → Persuasion → GOTV
A simple path from building your universe to mobilizing supporters, with scripts and cut-list guidance.
Phonebank & Textbank Starter Kit
Set up your first volunteer shifts in under a day: scripts, tools, and a simple tracking sheet.
Volunteer Onboarding Kit
Recruit, train, and retain volunteers with clear roles, onboarding flows, and a simple tracking loop.
4-Week Content Calendar
A plug-and-play plan for weekly updates, volunteer asks, short videos, and fundraising moments.
Digital Ads 101 for Small Budgets
Which channels to use, how to split your budget, and what creative actually converts.
Press Basics: Announcements & Rapid Response
Build media relationships, write pitches that get opened, and handle breaking news without a press team.
GOTV Mini-Playbook: Final Two Weeks
Turn support into turnout with a crisp two-week calendar, coverage goals, and ballot-chase tactics.
Launch Day Toolkit
Everything you need to announce your run: launch email, three social posts, and a media note.
Compliance Basics for First-Time Candidates
Open a bank account, designate a treasurer, and track contributions correctly from day one.
Get the full playbook as a PDF
Download everything above in one shareable document — useful for campaign kick-off meetings, volunteer training, or keeping on your phone.
Want to apply this to your specific race?
Your Campaign Coach can take any playbook and translate it into a concrete plan based on your timeline, budget, and situation.