Playbook
In-depth guides for every phase of your campaign — written for candidates who are running lean and need to know what actually works.
The First 30 Days of Fundraising
How to build your initial donor base from your personal network before you ask strangers for money.
Call Time That Actually Works
The system, the script, and the mindset for making fundraising calls without dreading it.
End-of-Quarter Fundraising Pushes
How to use FEC deadlines as a reason to ask — and why they work better than most campaigns realize.
Small-Dollar Online Fundraising
Email sequences, social posts, and recurring donor programs that build a sustainable base.
Door Knocking: A Practical Field Guide
What to say, what to bring, how to handle objections, and how to track your results.
Phone Banking for Local Campaigns
How to run a phone bank with volunteers, and what separates effective calls from annoying ones.
Voter ID and Targeting on a Small Budget
How to find your likely supporters without expensive data vendors.
Social Media for Down-Ballot Campaigns
What platforms to prioritize, how often to post, and what content actually moves the needle.
Email List Building from Scratch
How to grow a list of engaged supporters who will open and act on your messages.
Digital Ads on a Shoestring Budget
When to spend on paid digital, what to run, and how to measure if it's working.
Building Your GOTV Plan
How to map your turnout operation 60 days out so you're not scrambling in the final week.
The Final 7 Days
A day-by-day plan for the closing stretch: voter contact, messaging, volunteer coordination.
Election Day Operations
Poll monitoring, voter rides, and keeping your team coordinated when it matters most.
Want to apply this to your specific race?
Your Campaign Coach can take any playbook and translate it into a concrete plan based on your timeline, budget, and situation.