GOTV Mini-Playbook

GOTV is where campaigns are won or lost. In the final two weeks, you stop persuading and start mobilizing. Every resource goes to one thing: getting your supporters to vote.

Two-Week Calendar

Days 14–8 (Two Weeks Out)

• Lock your canvass and phone shift schedule — publish it publicly.
• Confirm every volunteer for every shift.
• Run nightly check-ins: numbers hit, problems to fix.
• Identify low-propensity supporters in your universe — they're your priority.

Days 7–3 (Final Week)

• Double your contact shifts — morning and evening.
• Switch to turnout-only messaging: no new issues, no attacks.
• Run ballot-chase daily for mail voters.
• Brief every volunteer captain on Election Day logistics.

Final 72 Hours

• Only turnout messaging — every touchpoint is about voting.
• Every volunteer has a specific list. Every list has a captain.
• All ride-to-polls offers go out in the final 48 hours.
• Legal and poll monitor contacts are distributed to your team.

Coverage Math

Set a contacts target for every precinct in your universe. Track daily. If a precinct is behind, surge resources. Your win number determines how many supporters you need to turn out — work backwards from that.

Ballot-Chase Tactics

• Pull a daily list of mail ballots requested but not yet returned.
• Call first, then text, then door if no response.
• Provide clear steps: where to drop off, can they hand-deliver, what's the deadline.
• Cross off returned ballots daily — don't contact people twice.

Election Day

• Ride program: designated drivers for voters who need a lift.
• Hotline number: one number for volunteers to call with any issue.
• Legal contacts: a lawyer on call for any poll access problems.
• Printed maps and cut-lists: backup if any tech fails.
• Victory plan and concession plan: have both ready.