Voter Contact 101

Great field work runs on clarity and logging. Your pipeline is: Universe → ID → Persuasion → Mobilization. Each phase has a different goal and a different script.

1. Build Your Universe

• Pull the voter file for your district from your county clerk or state election authority.
• Filter by eligibility (registered in your district) and past turnout history.
• Segment by precinct and likely support level.
• Start with 3–5x your win number in contacts.

2. Voter ID (Identification)

Use a 3-question script: Do you support [Candidate]? What's your top issue this election? Can we follow up with you? Log responses within 24 hours.

• Strong Yes — add to your supporter mobilization list
• Lean Yes — add to persuasion follow-up
• Undecided — add to persuasion priority list
• No / Lean No — stop spending time here

3. Persuasion

• Target undecideds and lean-opponents in your target precincts.
• Test 2–3 messages tied to different issues and see what shifts support.
• Rotate messengers: the candidate, a veteran, a parent, a small-business owner.
• Log every contact and the response for GOTV targeting.

4. Mobilization (GOTV)

• Convert supporters into voting commitments.
• Confirm their voting plan: when, where, and how they're voting.
• Ballot-chase mail voters: confirm ballot has been returned.
• Focus final shifts on low-propensity supporters — they're your biggest upside.

Scripts

Keep every contact to 45–60 seconds. One ask per contact. For SMS: always include opt-out language ("Reply STOP to unsubscribe").

Daily Reporting Metrics

• Doors knocked / calls made
• Contacts made (someone actually answered)
• IDs collected (strong yes / lean yes / undecided / no)
• Volunteer hours logged

Weekly Metrics

• Persuasion shift rate (undecideds moving to lean-yes)
• Supporter list growth
• Precinct coverage percentage